People Data Labs (PDL), a company that’s setting out to create a “single source of truth” for B2B data products based on 3 billion people’s profiles globally, has raised $45 million in a series B ...

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Data and research provider Abacus has expanded into B2B with the launch of a co-operative database â the Abacus B2B Alliance â targeting DM marketers and catalogue mailers. The product works as a ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much? An infographic (below) from Prospect Wallet delves into why it's crucial to have ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All ...

In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...

Brett Hansen is the CGO of Semarchy, a data software company that enables organizations to leverage their data to create business value. Marketers caught up in the minutiae of their company strategies ...

Search and discovery innovations are fueling a digital transformation in B2B e-commerce. For manufacturers, distributors, and wholesalers, these tools are essential to delivering the seamless, ...