In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...

Iris’s Matt Gully argues that B2B is stepping out of the shadows as the lines with consumer-facing brands blur. And with that, expectations are rising. The Drum’s B2B focus explores. More businesses ...

B2B marketers are still very much in the early stages of grappling with artificial intelligence (AI) and how it applies to their businesses, according to a research conducted by two marketing firms.

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

The business-to-business marketplace is infinitely more complex, and therefore, more challenging, than most of the business-to-consumer verticals. This reality extends into search marketing as well.

The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...

B2B buyers increasingly rely on AI search tools to discover and evaluate vendors. Learn how AI-first search changes SEO and ...