Perm—it’s quite possibly one of the few words in beauty with the power to send people spiraling into beauty flashbacks filled with regret. It’s 2023 now, and perms have truly (honestly!) come a long ...

As beauty enthusiasts seek more natural-looking alternatives to traditional lash extensions, lash perms have emerged as a popular solution. This semi-permanent treatment offers the allure of perfectly ...

After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...