Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

DALLAS, Tex., Oct. 21 – Organizations are now entering a world where big data analytics need to intersect with their traditional analytics methods in order to remain competitive and uncover new ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...