Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

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Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Confession: Even as a Women’s Health style writer, I haven’t always worn the ...

Finding a strapless bra for small chests is tricky at first—but once you find the right one, it can be life changing. The key to finding a comfortable bra that’s also supportive and doesn’t slip, is ...