MRM MENAT's Seton Vermaak explains why the future of CRM lies in the fusion of behavioural data, CX, and business model ...

CRM helps, but healthcare AI needs context, compliance, collaboration and continuous learning to transform patient care.

As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

Salesforce's AI and Data Cloud ARR jumps to $1.2B in Q2, with surging customer adoption fueling its next growth phase.