One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

Cereal Partners Worldwide, the breakfast cereals venture between Nestle and General Mills, has seen two ads banned by the UK’s advertising watchdog. The Advertising Standards Authority ruled ads for ...

A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...

While an ad campaign featuring an interracial couple and their mixed-race daughter upset a few, today’s modern American family mirrors the country’s fast-changing identity. Boxes of Cheerios cereal ...

The UK advertising watchdog has banned an ad from Nestle and General Mills-owned Cereal Partners Worldwide after it was claimed the ad was misleading. The UK advertising watchdog has banned an ad from ...

High-sugar cereals are heavily promoted to children on TV. The adoption of poor eating habits including excess consumption of sugar can lead to obesity, a known risk factor for 13 cancers. Children's ...

Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock ...

The kids section of The Washington Post decide to find out how well an ad for Cocoa Krispies cereal worked on its targets, so it lined up a focus group of local fourth-graders and sixth-graders. They ...