Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

As interest and investment in generative artificial intelligence (AI) surges, marketers are rushing to test how the technology can be a part of their advertising campaigns. Some companies, including ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

As part of its upfront TV presentation efforts, Warner Bros. Discovery is launching multiple efforts for brands and their media buyers -- new ad platforms that can better manage media campaigns on its ...

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Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...