Jim Berryhill, DecisionLink Chairman of the Board & cofounder, is on a mission to transform customer value into a strategic asset. With the economy on a bit of a wild ride, one of the most important ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Growing demand for digital transformation has drastically shifted most organizations’ perspectives on customers, but as Web 3.0 gains momentum, all that is about to change. Today’s businesses know the ...