What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

In the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, partner and COO of GTMfund, to discuss ...

Zscaler, Inc. has a strong growth outlook driven by enterprise GenAI adoption and reshoring manufacturing, necessitating increased data protection and zero trust security. Despite macroeconomic ...

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

SEATTLE, Sept. 17, 2025 /PRNewswire/ -- MIND™, the upcoming leader in data loss prevention (DLP), today announced the appointment of Jimmy Tsang as Chief Marketing Officer. Tsang's leadership will be ...

OptumRx, the pharmacy benefit management unit of UnitedHealth Group, is looking for a chief commercial client officer to oversee the company’s go-to-market strategy. Responsibilities for the role ...

The Verizon x Rutgers Business School Go-to-Market Case Competition challenges you to take groundbreaking Smart Campus technologies, developed by Rutgers University students, and build real-world ...

CEO Gleb Budman stated the company "delivered strong results this quarter," with both revenue and adjusted EBITDA margin above the high end of guidance and reaffirmed that Backblaze remains "on track ...

As a result, leading industry professionals have to adjust and ask some crucial questions: What does it mean to be a “modern marketer”? And how can 2025’s marketers effectively differentiate ...