As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

In the ever-evolving landscape of B2B sales, a seismic shift is underway that threatens to leave unprepared companies in the dust. Lead Gen Jay is one of YouTube's top lead generation experts and ...

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI ...

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

Quick “Scale of 1-10” question: How satisfied are you with your present lead-generation quantity and quality? Okay, so maybe that is two questions, but the point is you need to have a way to feed the ...

Targeted lead generation focuses on attracting high-intent prospects who match your ideal audience profile. It reduces wasted resources and ensures that you reach the right people at the right time.

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

The performance-based lead generation company provides agents with exclusive, high-intent buyer and seller leads in ...

Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a ...