Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

It is a fact that 15% of heterosexual men (aged 18 to 65) in the US currently use male cosmetics and makeup. In addition, 17% of the surveyed males said they would consider using makeup in the future; ...

Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...

In the midst of the countless beauty influencers and vloggers on social media today, there’s a small subset of Black male influencers who slay their beats with no apologies. And this fall they’re ...