Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Deshpandé, Rohit, and Rajendra K. Srivastava. "Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies." Special Issue on Proceedings of the Second ...

Are you looking for the best marketing communications resources to help you grow your business? Look no further! Our resources page offers the latest information and tips on all aspects of marketing ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Once you determine project scope with your marketing representative, submit the corresponding form. Your request will then be entered into the queue. Your representative will reach out to discuss the ...

Mark Zupan, president of Alfred University, announces the appointment of Andrea Fagon as the university’s new vice president for Marketing and Communications, effective July 1, 2025. Fagon comes to ...

Making the case for proactive airport marketing, communications and customer experience has never been more important. The ACI-NA Marketing & Communications Conference will be your chance to explore ...

Biopharma companies that provide healthcare professionals (HCPs) with compliant chat channels benefit from increased engagement, according (PDF) to Veeva Systems. Analyzing interactions captured in ...

Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025. Here are the trends that chief marketing officers say they’ll ...

After 16 years at Case Western Reserve, Vice President for Marketing and Communications Chris Sheridan announced today that she will be leaving the university later this month. “It has been an ...