Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control and increased transparency are amongst the biggest ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio stations that have disproportionately large ...

Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and physical channels. More than half (54%) of the ...

January 08, 2026 - PRESSADVANTAGE - Pavago LLC, a specialist in offshore recruitment solutions, has released findings ...

There is a critical disconnect between how financial advisory firms market themselves and how consumers choose their advisors, according to a recent study by Ficomm Partners. The Great Marketing ...