Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Ann Miller, Nike's chief legal ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete ...

Nike is launching its highly anticipated athleisure line with Skims, the sports fashion brand founded by Kim Kardashian, on 26 September. The collaboration, ‘NikeSkims’, is part of the apparel giant’s ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Between roles in Chicago and ...

Marketing Dive analyzes key details of the big game each year. For more coverage, check out every commercial that ran during the game with our Super Bowl ad tracker, or read up on the advertisement ...