Perm—it’s quite possibly one of the few words in beauty with the power to send people spiraling into beauty flashbacks filled with regret. It’s 2023 now, and perms have truly (honestly!) come a long ...

FARGO - We've all heard the horror stories - a ringlet perm gone wrong, resulting in a frizzy, fried, crunchy hairstyle for months to come. While the thought of an '80s-esque perm may be terrifying, ...

Sure, the bushy perms of the 80s might be out of vogue, but there are plenty of modern hair perms that are actually gorgeous. These days, you can perm your hair into effortless beach waves (think: ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

The grass is always greener on the other side. This proverb is cent percent true in the case of hair. We always adore the hair of other people and get bored with our natural mane very easily. These ...

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

But it turns out that Gen Z boys are the ones embracing the perm this time around.