Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Popular Roblox life simulation game "Brookhaven" has been acquired by game developer Voldex in a deal funded by Raine ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox Corporation (NYSE: RBLX), an immersive gaming and creation platform, today announced a strategic partnership with the International Age Rating Coalition ...

SAN MATEO, Calif.--(BUSINESS WIRE)-- Roblox Corporation (RBLX), an immersive gaming and creation platform, today announced a strategic partnership with the International Age Rating Coalition (IARC), ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. The land of Oz has come to Roblox! Users of the popular online game can now ...

Roblox Corporation (NYSE: RBLX), an immersive gaming and creation platform, today announced a strategic partnership with the International Age Rating Coalition (IARC), the globally recognized standard ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

Roblox has partnered with the International Age Rating Coalition (IARC) to replace its current maturity labels. Experiences will now be labelled with global rating systems, such as ESRB in the United ...

The history of making video games is very much one of people daring to do more than others. If you look at numerous companies throughout the ages, things may have started simple, but then, things got ...