Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know exactly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Most founders begin with the instinct to reach as large an audience ...

One of the first questions I ask when interviewing a new potential client radio station is “Who are you targeting?” My questions continue in an effort to ascertain how much is known by the management ...

Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning. When campaigns underperform and budgets deplete, it often points to a strategic oversight: ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...