Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called “Fly another day,” the campaign features a 30-second video ad that encourages ...

May your Swiss vacation include these tiny medieval towns, iconic ski resorts, and cheese-filled destinations. Tucked between Lake Thun and Lake Brienz, Interlaken is well known as an adventure ...

A stellar December with double-digit growth in hotel overnights from the UK helped make 2023 the most successful year for travel from the UK to Switzerland in over a decade. Compared to 2019 – before ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Dianna and John Mellers had no idea what Swisstainable meant until they ...