The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...

TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes as a ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Sep 12, 2023, 12:00pm EDT This article is more than 2 years old.