When a playwright starts working on their play, they might not think about the format first. But once inspiration strikes, the structure of their script is what brings their vision to life on stage.

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...