shay | editor on Instagram: "Script Writing is the soul of your content. Script writing isn’t just about words on a pag it’s the architecture of your content. It defines pacing and audience retention long before a camera rolls. In a world flooded with visuals, the content that sticks isn’t the flashiest A strategic script aligns your message with your audience’s psychology. It considers tone, narrative arcs, and even searchability for platforms like YouTube or Instagram. Great visuals may grab a